November 17th, 2009
recycling - upcycling - reusing



Trascript
Ok, I’ll tell you what my problem is: FOCUS, FOCUS, FOCUS. First my my passion was DESIGN, then SUSTAINABLE DESIGN, now it’s UPCYCLING.
I’m a designer and fascinated by sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo many things!
But now, at least I feel I can handle this topic (upcycling). It’s concrete and very close to my heart.

Transcript:
As an ambitious designer I went to the market on Sunday to make a “market research” for the word/idea “upcycling“.
I wondered how popular this idea is as opposed to recycling.
Here are the results:
Upcycling - 3 know, 23 don’t know
Recycling - 26 know, 0 don’t know.
As you can see, I’m on a BIG mission to make upcycling better known!
Oh yes. Most people then wanted to know what upcycling is! I made this sketch to explain it. I’ll make a better one soon and put it on this blog!